PM interviews test three things simultaneously: can you think strategically, can you work cross-functionally, and do you obsess over the user? Every question maps back to one of these.
Product sense — "Design a product for X." They want a structured approach: clarify the user, define the problem, brainstorm solutions, prioritise, and measure success. Don't jump to features.
Execution — "A key metric dropped 20%. Walk me through your diagnosis." Show a systematic debugging framework. Start broad (external vs internal), narrow down, propose hypotheses, describe how you'd validate.
Strategy — "Should we enter market X?" Use a framework: market size, competitive dynamics, our differentiation, resource cost, and strategic fit.
Behavioural — "Tell me about a time you shipped something that failed." Use STAR. Be honest about the failure — interviewers don't expect perfection, they want evidence of learning.
Run each question type out loud. Record yourself. The gap between what you think you said and what you actually said is where the work lives.
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